Google Ads is Google’s paid online advertising program. Through Google Ads, you can create online ads in order to reach people whenever they are interested in the products and services that you offer, any network, any device. It is not easy to keep tracking the metrics and the performances of the google campaigns, as many factors can happen and business online may be affected.

Google Analytics is a free web analytics service that allows you to track and analyze website traffic. With Google Analytics, you can get insights about how visitors are finding and using your website, as well as which pages are most popular, how long visitors are staying on your site, and much more about users behavior.

Google Merchant Center is an online platform that allows businesses to upload and promote their products across Google’s various platforms, including Google Search, Google Shopping, and Google Images. As a business owner, this can help you reach more customers and increase your online sales, promoting every single product.