Google Maps & Business Profile: How to Turn Local Searches into New Customers
- Goal: from a pin on the map to a steady stream of visits and local sales.
- December 2025: +98% direction requests, +47% website visits, +12% calls.
- January 2026: +50% WhatsApp chats, +41% website visits; fewer directions, more direct contacts (more qualified traffic).
- Strong signal: growth in brand-name searches = local authority.
For a local business, visibility on Google Maps drives growth. How do you go from a simple pin to a steady stream of visits and sales?
What are Google Maps and the Business Profile
Google Maps is the world's most used local search engine. The Business Profile (formerly Google My Business) is your digital storefront: hours, photos, reviews and contact buttons. It needs ongoing optimisation, not just a one-time setup.
From interest to conversion: case study numbers
Case study: a prestigious dental practice (Verona), data December 2025 – January 2026.
Phase 1: Authority and visibility (December 2025)
- +98% direction requests (113 people heading to the practice)
- +47% website visits from the Google profile
- +12% direct calls
Goal: be known and bring people physically to the door.
Phase 2: Qualification and loyalty (January 2026)
- Calls +10% (31 contacts)
- WhatsApp chat +50%
- Website visits +41% (79 targeted visits)
Direction requests −38%, but direct contacts up: more qualified traffic, users ready to book.
Brand strength
At first, generic queries dominated: “dentista verona” (190), “studio dentistico verona” (54). After strengthening the online presence, searches for the brand name rose strongly — a solid local SEO signal that the business has become a local reference point.
Why entrust this to experts
- Ongoing keyword and local SEO optimisation
- User behaviour analysis (impressions → contacts)
- Reputation management and transparent reporting
Turn your local presence into your strongest marketing asset.