Google Analytics 4 + Tracking
Advanced setup, custom events and accurate conversion tracking.
- Problem: GA4 without solid tracking = pretty charts, weak decisions and unstable bidding.
- Solution: data layer, GTM, Consent Mode v2, enhanced conversions.
- Outcome: stable conversion signal for Ads, aligned with CRM.
- Process: mapping → implementation → validation → maintenance.
GA4 without solid tracking is just pretty charts. We build the data layer, Consent Mode v2 and enhanced conversions so data supports bidding and management reporting.
What you get
Data layer & GTM
E-commerce and lead events.
Consent Mode v2
Privacy and conversion modelling.
Enhanced conversions
Better matching and stable bidding.
Decision-ready reports
Funnels, attribution, BigQuery.
How we work
Mapping
Conversions, events, sources.
Implementation
GTM, GA4, Consent Mode.
Validation
DebugView and CRM comparison.
Maintenance
Documentation and health-checks.
Frequently asked questions
1. How is a proper GA4 setup different from the default?
Default GA4 collects basic traffic. A proper setup has a data layer, e-commerce/lead events, Consent Mode v2, enhanced conversions and CRM validation — data that supports bidding and decisions.
2. Do you implement Consent Mode v2?
Yes. Consent Mode v2 is the GDPR standard: conversion modelling without consent, without losing signal quality for Ads.
3. How long does tracking implementation take?
Typical project: 1–3 weeks depending on site complexity, CMS and CRM integration. After go-live we validate DebugView and CRM comparison.
4. Do you work with GTM and BigQuery?
Yes. GTM is the default tag layer; BigQuery is used for larger volumes and custom reports (funnels, attribution, cohorts).
5. What does a tracking audit include?
Event map, gap between Ads and CRM, Consent Mode, enhanced conversions and bidding signal quality. Output: priority list and fix plan.