Google Merchant Center
Product feed, rules and optimisation for Shopping and Performance Max.
- Problem: bad or incomplete feed = lower reach and worse ROAS.
- Solution: attributes, rules, diagnostics, sync with Ads.
- Goal: feed ready for Shopping and PMax with no surprises.
- Process: audit → optimisation → integration → monitoring.
A clean feed is the foundation of ROAS. Diagnostics, attributes, rules and Ads sync — so Shopping and Performance Max run on solid product data.
What you get
Feed & attributes
Completeness, titles, GTIN, shipping.
Rules & supplements
Automatic fixes and labels.
Diagnostics
Errors, disapprovals, coverage.
Shopping + PMax
Feed ready for product campaigns.
How we work
Feed audit
Quality, gaps, errors.
Optimisation
Attributes, rules, supplements.
Ads integration
Shopping and Performance Max.
Monitoring
Alerts and monthly review.
Frequently asked questions
1. Why does the Merchant Center feed matter for ROAS?
Shopping and Performance Max rely on feed quality. Missing attributes, poor titles or disapprovals cut reach and raise CPA. A clean feed is the foundation of ROAS.
2. What does feed optimisation include?
Attribute completeness (GTIN, brand, shipping), titles and descriptions, supplemental rules, error diagnostics and sync with Ads campaigns.
3. How often should Merchant Center be monitored?
At least a weekly review of errors and disapprovals; for large catalogues — automated alerts and a monthly rules review.
4. Do you help with product disapprovals?
Yes. We diagnose the cause (policies, data, landing), fix the feed and appeal Google decisions when needed.
5. How long does a feed audit take?
First audit usually 3–7 business days depending on catalogue size and data source (XML, API, store plugin).