Website integrations & AI
GA4, CRM, data layer, chatbots and e-commerce automation.
- Goal: data flows without gaps between site, CRM and Ads.
- Building blocks: data layer, GTM, CRM sync, AI chatbots, dashboards.
- Outcome: one source of truth instead of scattered spreadsheets.
- Process: map → implementation → E2E tests → documentation.
We connect site, CRM and marketing automation so data flows without gaps — with AI where it really speeds up processes (lead qualification, FAQ, alerts).
What you get
Data layer
Events for GA4, Ads and remarketing.
CRM sync
Leads and statuses in real time.
AI chatbots
Lead qualification and FAQ 24/7.
Dashboards
One source of truth for marketing.
How we work
Integration map
Systems, APIs, events.
Implementation
GTM, webhooks, scripts.
Tests
End-to-end paths.
Documentation
Runbook and monitoring.
Frequently asked questions
1. Which systems do you integrate?
GA4/GTM, Google Ads, CRM (HubSpot, Salesforce and others), e-commerce platforms, AI chatbots and marketing automation tools — depending on the client stack.
2. What is a data layer and why build one?
A data layer is the event layer on the site. Without it Ads/GA4 tags are messy. With it events are consistent, auditable and ready for remarketing and reports.
3. Does an AI chatbot replace the sales team?
No. It qualifies leads, answers FAQs 24/7 and hands hot leads to the CRM. Selling stays with people.
4. How long does a typical integration take?
1 to 4 weeks depending on number of systems, APIs and path complexity. We always close with end-to-end tests and documentation.
5. What do I get at the end of the project?
Working integrations, event map, runbook and monitoring/alerts. One source of truth instead of scattered spreadsheets.