Cases Study

Feel free to ask for more info, fill the form to ask for a quotation.

How to get great results in Google Merchant Center

How to get results from Feed in Google Merchant Center How to manage feed optimization in Google Merchant Center? Is it really so complicated? How to get better revenue from it? A feed is a file that is collecting all e-commerce products and their paramters. It is usually showing products ID, titles, descriptions, prices as most important parameters, then it is possible to add other headers and further conditions, as per Google merchant center guide correctly describes. This file is used from Google ads campaign to show our products whenever users are searching for them: the most this file is completed, the most information we are giving to the user,

Read More »
consent mode v2

Consent Mode v2

What is Google Consent Mode, or Consent Mode v2, and how does it work? What are the causes? What about the consequences? What are the wished effects? How to deal with it? What is Google Consent Mode, or Consent Mode v2, and how does it work? The consent mode allows the user to accept the cookies that the website can track, and the kind of cookies. Specifically, basic cookies, technical cookies, marketing cookies or all cookies. If the user refuses all of them, its behavior cannot be tracked, as the tag is blocked and does not report any data to Google Analytics.Specifically, Google’s EU User Consent Policy (EUUCP) ensures compliance

Read More »