Google ADS
Google Ads is Google’s paid online advertising program.
Through Google Ads, you can create online ads to reach people in the moment in which they are interested in the products and services that you offer. You can use it to promote your business online, help sell products or services, raise awareness, and increase paid traffic to your website.
In the recent years, there are more ads on Google Search, and its other properties, than ever before, in different forms; which means if you are not using search network and other types of ads in your business, your business will feel the impact.
After pandemy, many companies needed to sell online, in order to keep their business giong. Therefore lots of websites, and ecommerce stores popped up. This led to huge competition, huger than ever before.
Therefore it was not enough anymore to be in Google, it needed a better settled digital strategy, so to drive more and aware interest on own website, and reaching really aware and interested users.
For many businesses, advertising on Google networks has become necessary to keep being competitive rather than just a way to increase revenue and reach more users.
Google Ads is using all Google properties and its networks of third-party websites, therefore here you have all the Google services you can place ads on:
Meaning, depending on the style of content you are producing, you will find the perfect ad type to fit your google campaign needs.
It is not easy to keep tracking campaigns metrics and performances, as many factors can happen and business may be affected.
This is why Analytics 4 project is here to support you in keeping your advertising strategy on Google improved, rising as much as possible your revenue and your leads.
