Google ADS
Google Ads is Google’s paid online advertising program.
Through Google Ads, you can create online ads to reach people in the moment in which they are interested in the products and services that you offer. You can use it to promote your business online, help sell products or services, raise awareness, and increase paid traffic to your website.
In the recent years, there are more ads on Google Search, and its other properties, than ever before, in different forms; which means if you are not using search network and other types of ads in your business, your business will feel the impact.
After pandemy, many companies needed to sell online, in order to keep their business giong. Therefore lots of websites, and ecommerce stores popped up. This led to huge competition, huger than ever before.
Therefore it was not enough anymore to be in Google, it needed a better settled digital strategy, so to drive more and aware interest on own website, and reaching really aware and interested users.
For many businesses, advertising on Google networks has become necessary to keep being competitive rather than just a way to increase revenue and reach more users.
Google Ads is using all Google properties and its networks of third-party websites, therefore here you have all the Google services you can place ads on:
Meaning, depending on the style of content you are producing, you will find the perfect ad type to fit your google campaign needs.
It is not easy to keep tracking campaigns metrics and performances, as many factors can happen and business may be affected.
This is why Analytics 4 project is here to support you in keeping your advertising strategy on Google improved, rising as much as possible your revenue and your leads.
Feel free to ask for more info, fill the form to ask for a quotation.
How is Google Ads working?
What are Google Ads for?
They aim to promote their business on Google, to make our site visible to as many users as possible.
The main purpose of Google Ads is to show ourselves on the search engine, together with the competition, but to attract interest and curiosity, through content and keywords, on topics of interest to us and the potential customer.
What are Google Ads?
They are the advertisements you see on Google.
They are composed of short titles, maximum 30 characters, long titles, maximum 90 characters, and descriptions, maximum 90 characters. The system will use all the titles and descriptions provided to it, mixing them in the most efficient combination possible for the user.
What is Google AdWords?
It is Google’s online advertising service. It is currently called Google Ads.
It is used to promote advertisers on the search engine, on websites, on mobile apps, on YouTube and on the Shopping channel and comparison shopping services.
The main purpose is to show advertisers to all users interested in the product/service.
What type of campaigns can be created with AdWords?
It is possible to create campaigns that use only keywords, that use images, that promote individual products by showing images, product names and their prices, that use videos, and that use all the possibilities described previously, the so-called performance max .
How does the Google Ads campaign work?
The advertising campaign has the aim of participating in auctions with our direct competitors, bidding a specific cost for each interesting click, and, if we win the auction, publishing our advertisement on the search engine.
What type of ads can be published with Google Ads?
You can use text-only ads, ads with text and images, ads with video and texts, ads with text, images and price.
Each of these functions corresponds to a Google network: if you publish titles and images, you promote it on websites, if you publish titles, prices and images you publish on the Shopping channel, for example.
